CHOKI.

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Cot Sth Collection summer capsule 2025

Collection CSC

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Planning & design

Graphic design

Visual design

Copywriting

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2025年的夏天，随着 cot sth 咖啡店迎来两周年，我为 cot sth collection 策划并设计了一个全新的夏季胶囊系列 — Collection CSC。

CSC 是 Cot Sth Collection 的首字母缩写，也是一种轻巧、短促的语气，希望用这个系列回应夏天中那些更微妙的状态：热意、停顿、明亮色彩中的留白。

灵感来自侯麦电影里不动声色的情绪层次和视觉节奏——日光斜落在街角，人物轻声交谈，风穿过叶影，红、蓝、绿在其中自然地留下痕迹。将这三种颜色作为情绪的容器，转化为饮品、甜点，以及几组纸品物料，与咖啡店的夏季限定菜单、二周年店庆企划一同呈现。

In the summer of 2025, to mark the second anniversary of the cot sth café, we developed and designed a new seasonal capsule for Cot Sth Collection — CSC.

CSC stands for Cot Sth Collection, but also carries the tone of something brief and lightweight — a gesture toward the more nuanced states of summer: warmth, pause, and the quiet space within vivid color.

The collection draws inspiration from the understated emotional layers and visual rhythm in Éric Rohmer’s films — sunlight falling across a street corner, soft-spoken conversations, wind brushing through leaves, and fleeting traces of red, blue, and green. These three colors, as vessels of feeling, are reinterpreted into drinks, desserts, and a set of printed matter. Together, they form part of the café’s summer-exclusive menu and second anniversary celebration.

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2025.06

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Cot Sth Collection summer capsule 2025

Collection CSC

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Planning & design

Graphic design

Visual design

Copywriting

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2025年的夏天，随着 cot sth 咖啡店迎来两周年，我为 cot sth collection 策划并设计了一个全新的夏季胶囊系列 — Collection CSC。

CSC 是 Cot Sth Collection 的首字母缩写，也是一种轻巧、短促的语气，希望用这个系列回应夏天中那些更微妙的状态：热意、停顿、明亮色彩中的留白。

灵感来自侯麦电影里不动声色的情绪层次和视觉节奏——日光斜落在街角，人物轻声交谈，风穿过叶影，红、蓝、绿在其中自然地留下痕迹。将这三种颜色作为情绪的容器，转化为饮品、甜点，以及几组纸品物料，与咖啡店的夏季限定菜单、二周年店庆企划一同呈现。

In the summer of 2025, to mark the second anniversary of the cot sth café, we developed and designed a new seasonal capsule for Cot Sth Collection — CSC.

CSC stands for Cot Sth Collection, but also carries the tone of something brief and lightweight — a gesture toward the more nuanced states of summer: warmth, pause, and the quiet space within vivid color.

The collection draws inspiration from the understated emotional layers and visual rhythm in Éric Rohmer’s films — sunlight falling across a street corner, soft-spoken conversations, wind brushing through leaves, and fleeting traces of red, blue, and green. These three colors, as vessels of feeling, are reinterpreted into drinks, desserts, and a set of printed matter. Together, they form part of the café’s summer-exclusive menu and second anniversary celebration.

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2025.06

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Cot Sth Collection summer capsule 2025

Collection CSC

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Planning & design

Graphic design

Visual design

Copywriting

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2025年的夏天，随着 cot sth 咖啡店迎来两周年，我为 cot sth collection 策划并设计了一个全新的夏季胶囊系列 — Collection CSC。

CSC 是 Cot Sth Collection 的首字母缩写，也是一种轻巧、短促的语气，希望用这个系列回应夏天中那些更微妙的状态：热意、停顿、明亮色彩中的留白。

灵感来自侯麦电影里不动声色的情绪层次和视觉节奏——日光斜落在街角，人物轻声交谈，风穿过叶影，红、蓝、绿在其中自然地留下痕迹。将这三种颜色作为情绪的容器，转化为饮品、甜点，以及几组纸品物料，与咖啡店的夏季限定菜单、二周年店庆企划一同呈现。

In the summer of 2025, to mark the second anniversary of the cot sth café, we developed and designed a new seasonal capsule for Cot Sth Collection — CSC.

CSC stands for Cot Sth Collection, but also carries the tone of something brief and lightweight — a gesture toward the more nuanced states of summer: warmth, pause, and the quiet space within vivid color.

The collection draws inspiration from the understated emotional layers and visual rhythm in Éric Rohmer’s films — sunlight falling across a street corner, soft-spoken conversations, wind brushing through leaves, and fleeting traces of red, blue, and green. These three colors, as vessels of feeling, are reinterpreted into drinks, desserts, and a set of printed matter. Together, they form part of the café’s summer-exclusive menu and second anniversary celebration.

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2025.06

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The Dozy Cozy Collection

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Brand planning & design

Visual design

Copywriting

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Designed especially for weekends, where comfort finds its place.

A midday nap, a cozy pillow, a cup of latte—everything that helps me unwind is right here. This collection distills the essence of an ideal life into the weekend, where moments can be vibrant or blissfully lazy. And if things get a little messy, no worries—just toss it in the washing machine, and it’s fresh again, ready to welcome another round of comfort and ease.

贯穿系列的视觉元素是午睡、抱枕、奶泡拿铁、蘑菇Gnocchi，把它们视觉化的柔软蓬松的图案，构成了对周末午后的期待，拥抱懒散，安抚内在。

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2025.03

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The Dozy Cozy Collection

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Brand planning & design

Visual design

Copywriting

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Designed especially for weekends, where comfort finds its place.

A midday nap, a cozy pillow, a cup of latte—everything that helps me unwind is right here. This collection distills the essence of an ideal life into the weekend, where moments can be vibrant or blissfully lazy. And if things get a little messy, no worries—just toss it in the washing machine, and it’s fresh again, ready to welcome another round of comfort and ease.

贯穿系列的视觉元素是午睡、抱枕、奶泡拿铁、蘑菇Gnocchi，把它们视觉化的柔软蓬松的图案，构成了对周末午后的期待，拥抱懒散，安抚内在。

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2025.03

蛮与痴

ManYuChi

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Book Cover Design

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Synopsis

渴望出海的少年、一场莽撞而凶险的成人礼构成了整个故事的主线，间杂其中的，是众多受访者以温州苍南方言口述的个人故事。前一条线以传统叙事方式讲述了陈家三兄弟出海的经过，这次出海直接导致了两个村子积怨的爆发；后一条线则让各种职业、各个年纪的人物轮番出场，以群像铺陈出小说的时代和社会背景。由此，每个人成长过程中多少都曾有过的少年心境和上世纪末一个沿海渔村的风物人情，透过这些文字获得了遥远的回响与共鸣。

The story centers on a young boy's yearning to venture out to sea and an impulsive, perilous rite of passage, interwoven with personal tales narrated in the Wenzhou Cangnan dialect by various interviewees. The first narrative thread, told in a traditional storytelling style, recounts the journey of the three Chen brothers as they set sail—an event that sparks the eruption of long-standing grudges between two villages. The second thread introduces a diverse cast of characters from different professions and age groups, collectively painting a vivid picture of the era and societal backdrop. Through these intertwined narratives, the universal emotions of youthful longing and the rich tapestry of life in a coastal fishing village at the turn of the century resonate deeply, evoking distant echoes and shared sentiments.

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2024.11

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toughsen

「触所」

POP UP in Chengdu

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Archive picture book design

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2024.12

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toughsen

「触所」

POP UP in Chengdu

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Planning

Posters design

Archive picture book design

https://junnichou.com/#/archive-design-for-toughsen/

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2024.12

UNDULATE.CO

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lookbook design

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2024.10

UNDULATE.CO

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Logotype design

Logomark design

Visual design

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2024.09-

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Ad&D: Junyi Zhang

Cl: UNDULATE.CO

Cd: Sarlett

Ph: zoweiwei

Talent: Elena Rei

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UNDULATE.CO was founded in London, UK. Undulate is the beauty of feminine power and elegance; Undulate is a state of mind, a spirit of every woman to have unwavering courage and graceful calm in the timeless.

Undulate’s aesthetic is simple and elegant, not blindly pursuing complex piling and forthright shapes, but foremost the delicate tailoring and exquisite craftsmanship; to create a simplistic product with a variety of ways to wear, to make it sustainable and durable, and to adopt to the complexity of modern life.

UNDULATE.CO is not limited to being a fashion brand but quests to be the epitome of women's sophistication and confidence. Undulate is dedicated to shaping the self-confidence of every woman and firmly believes that women's self-confidence comes from the independent existence of self-consciousness.

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MOMONARY SKETCH

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Logo design

Poster design

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Momonary Sketch is a special capsule line momonary team created alongside their main collection. It doesn't strive for perfection - but instead embraces the freedom of being "unfinished."

JUnn created a dedicated logo for Sketch. In the design, momonary is intentionally understated, while "sketch" stands bold and solid at the center. We hope "sketch" feels more like a state of being than a label.

Video Credits

Director: Shanie, Dayun

Script: Shanie

Concept: Shanie

Producer: Dayun

Production Design: Ruby

Director of Photography: Lei Chen

Actress: Siqi

Styling: Dayun

Hair & Makeup: Elsa

Editor & Color Grading: Lei Chen

Behind the Scenes: Xiao, YXY

Assistant: Carlo

Fashion: Momonary

Visual & Text

Graphic Design & Retouching: JUnn (CHOKI.LLC)

Collage & Copywriting: Momo

Cot Sth Collection 2024SS

Vol.02

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Series Oh!

Oh!系列

Tanning Tote Bag

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Brand planning

Branding design

Product design

Visual design

Copywriting

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As we enter the middle of the year, the holidays worth celebrating have long passed, and there seems to be no sign of the next exciting moment arriving. Life demands us to sprint with all our might, and the only scenery in sight is fragmented pieces of city life, never enough to fully appreciate.

Cot Sth Collection cherishes the serene moments and surprises in everyday life. Their Impressionist Collection, released mid-year, draws inspiration from the colors in Impressionist paintings. These colors are vibrant and pure, bright and real. We’ve put them onto portable items, allowing you to carry the morning mist, sunrise, and twilight of the wilderness with you, to live and to anticipate.

The Impressionist Collection hopes you keep these items close at hand, treating them gently. They will become beautiful impressions in the periphery of your busy life.

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2024.08

Cot Sth Collection 2024SS

Vol.01

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Series Oh!

Oh!系列

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Brand planning

Branding design

Product design

Visual design

Copywriting

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As we enter the middle of the year, the holidays worth celebrating have long passed, and there seems to be no sign of the next exciting moment arriving. Life demands us to sprint with all our might, and the only scenery in sight is fragmented pieces of city life, never enough to fully appreciate.

Cot Sth Collection cherishes the serene moments and surprises in everyday life. Their Impressionist Collection, released mid-year, draws inspiration from the colors in Impressionist paintings. These colors are vibrant and pure, bright and real. We’ve put them onto portable items, allowing you to carry the morning mist, sunrise, and twilight of the wilderness with you, to live and to anticipate.

The Impressionist Collection hopes you keep these items close at hand, treating them gently. They will become beautiful impressions in the periphery of your busy life.

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2024.06

Cot Sth Collection 2024SS

Vol.01

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Series Impressionist

印象派系列

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Brand planning

Branding design

Product design

Visual design

Copywriting

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As we enter the middle of the year, the holidays worth celebrating have long passed, and there seems to be no sign of the next exciting moment arriving. Life demands us to sprint with all our might, and the only scenery in sight is fragmented pieces of city life, never enough to fully appreciate.

Cot Sth Collection cherishes the serene moments and surprises in everyday life. Their Impressionist Collection, released mid-year, draws inspiration from the colors in Impressionist paintings. These colors are vibrant and pure, bright and real. We’ve put them onto portable items, allowing you to carry the morning mist, sunrise, and twilight of the wilderness with you, to live and to anticipate.

The Impressionist Collection hopes you keep these items close at hand, treating them gently. They will become beautiful impressions in the periphery of your busy life.

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2024.06

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Brand planning

Branding design

Visual design

Copywriting

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2024.03

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AD&D: Junyi Zhang

Cl: .adj lab

Talent: Yang Liu

Photographer: Tianhai Cui

logo design

visual design

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2024.05

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AD&D: Junyi Zhang

Cl: .adj lab

logo design

visual design

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2024.05

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AD&D: Junyi Zhang

Cl: .adj lab

Talent: Yang Liu

Photographer: Tianhai Cui

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Branding design

Graphic design

Visual design

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CL: Last Order

AD&D: Junyi Zhang

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ロンドンにベースするファッションデザイ ナーブランドLast Order のブランディン グデザインです。 ブランドの名前はデザイナーがロンドン のレストランでブランドのネーミングをブ レーンストーミングするときに、店員さん よりラストオーダーのお伝えが偶然に入っ てしまったという出来事からです。グラ フィックデザインは、休日に友達とラスト オーダーの時間までに満喫するリラックスなライフスタイルを表現しようと、アール デコ様式で現体感を両立するようなタイ プフェースデザインをはじめ、ロゴやアイ テムなどのグラフィックを手掛けしまし た。

Branding design for London-based clothing brand Last Order. The name came from a coincidence when the founders were brainstorming their first collection in a restaurant and the waiter reminded them the last order time. The coincidence of the name matched the relaxed style of the design, so they decided to use the 'name of destiny' right away. The graphic design was intended to express the relaxed feeling of a holiday that hanging out with friends until last order time. I worked on the typeface design, which could express art deco style and also contemporaneity, as well as the graphics for the logo and items.

visual design

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2023.12

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AD&D: Junyi Zhang

Cl: .LingRe

visual design

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2023.12

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AD&D: Junyi Zhang

Cl: .LingRe

branding design

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2023.05

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CL: Spiceman Gelato

AD&D: Junyi Zhang

PH: Junyi Zhang

中国上海で数多く好評されているジェラート専門店「Spiceman Gelato」のためのブランディングデザインです。 「Spiceman Gelato」はエジプト出身のシェフにより監修され、世界中のスパイスを用い、大胆でありながら繊細な風味を持っているレシピを開発されて、独特な食体験を提供されております。ブランディングデザインは、それに対するヴィジュアル体験を伝えようとし、ジェラートの形態から抽出されたロゴデザインをはじめ、グラフィックデザイン、コレクションごとの視覚的なアプローチを探求してきました。

Branding design for Spiceman Gelato, a well-received gelato specialty restaurant in Shanghai, China. Spiceman Gelato is overseen by an Egyptian chef who uses spices from all over the world to develop bold yet subtle flavors in their recipes, creating a unique experience. The branding design sought to convey a visual experience for the brand, exploring a visual approach for each graphic design and collection, including a logo design extracted from the gelato form.

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Brand planning

Branding design

Product design

Visual design

Copywriting

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经典系列

海报系列

破碎系列

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Cot Sth Collection 的旅程开始于咖啡空间 Cot Sth。这个空间里有对“城市里遗弃的椅子”的再造，有穿越时间和空间来到我们身边的中古灯具，有投射了对自然向往的户外桌椅…通过这些来处各异、性格迥异的物件，我们拼出了理想中的咖啡店。 就像搭建一处居所一样，我们经历了打破、筑基、重组、落地，它最终成为了一个轻松自在、如同家一样的地方。我们的灵感也来自这一过程，创作出了破碎系列、建筑师系列和海报系列等主题。Cot Sth Collection 是所有物件故事的延长，是对空间的意义的扩充，对她的想象的延展。

我们的产品不追随特定的叙事，期待打破边界，以简洁、时髦、趣味的方式轻松融入生活。用各式各样的物件具象地表达我们的灵感和故事。

The starting point of the Cot Sth Collection is the café Cot Sth, a space where the abandoned chairs in the city are recreated, where antique lamps come to us through time and space, and where outdoor tables and chairs project the desire for nature... Through these objects, which come from different places and have different personalities, we put together the ideal café. Through these objects of different origins and personalities, we have created an ideal coffee shop.

Just like building a residence, we went through the process of breaking down, building a foundation, reorganizing, and landing on the ground, and it finally became a relaxing, home-like place. We were also inspired by this process, creating themes such as the Broken Collection, the Architect Collection and the Poster Collection.

Cot Sth Collection is a formal introduction to this tiny coffee space, and an extension of the story of all the objects inside, an expansion of the meaning of the space, an extension of her imagination. Our products do not follow a specific style, but rather look to break boundaries and integrate into life in a simple, funky and playful way. We use a variety of objects to express our inspirations and stories figuratively.

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2023.10～

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CL: Cot Sth

Photograph: Livec Dong

AD&D: Junyi Zhang

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Cot Sth Collection 的旅程开始于咖啡空间 Cot Sth。

这个空间里有对“城市里遗弃的椅子”的再造，有穿越时间和空间来到我们身边的中古灯具，有投射了对自然向往的户外桌椅…通过这些来处各异、性格迥异的物件，我们拼出了理想中的咖啡店。 就像搭建一处居所一样，我们经历了打破、筑基、重组、落地，它最终成为了一个轻松自在、如同家一样的地方。我们的灵感也来自这一过程，创作出了破碎系列、建筑师系列和海报系列等主题。

Cot Sth Collection 是对这处小小咖啡空间正式的介绍，更是里面所有物件故事的延长，是对空间的意义的扩充，对她的想象的延展。 我们的产品不追随特定的叙事，期待打破边界，以简洁、时髦、趣味的方式轻松融入生活。 用各式各样的物件具象地表达我们的灵感和故事。

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The starting point of the Cot Sth Collection is the café Cot Sth, a space where the abandoned chairs in the city are recreated, where antique lamps come to us through time and space, and where outdoor tables and chairs project the desire for nature... Through these objects, which come from different places and have different personalities, we put together the ideal café. Through these objects of different origins and personalities, we have created an ideal coffee shop.

Just like building a residence, we went through the process of breaking down, building a foundation, reorganizing, and landing on the ground, and it finally became a relaxing, home-like place. We were also inspired by this process, creating themes such as the Broken Collection, the Architect Collection and the Poster Collection.

Cot Sth Collection is a formal introduction to this tiny coffee space, and an extension of the story of all the objects inside, an expansion of the meaning of the space, an extension of her imagination. Our products do not follow a specific style, but rather look to break boundaries and integrate into life in a simple, funky and playful way. We use a variety of objects to express our inspirations and stories figuratively.

Poster design for

Cot Sth

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2023

Poster design for

Cot Sth

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2023

Poster design for

FuirLaMaison

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Oct

2023

Poster design for

FuirLaMaison

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Sep

2023

branding design

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2023.03

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cl: FuirLaMaison离家出走

AD&D: Junyi Zhang

2022 年に立ち上げられたファッションブ ランド「FuirLaMaison 离家出走」のため のブランディングデザインです。 ロゴデザインをはじめ、グラフィックデザ イン、コレクションごとの視覚的なアプ ローチを探求してきました。 「离家出走」は「家から出る」ということを 意味し、ロゴデザインはお部屋ドアをバタ ンと閉めて立ち去るような漫画的でユーモ アな表現から形をとり、ブランドの基調を なしました。

Branding design for the fashion brand FuirLaMaison 离家出走. We have explored the logo design, the g r aphi c d e s i g n and the v i sual approach for each collection. The logo design takes shape from a cartoonish and humorous representation of slamming a room door and walking away, setting the tone for the brand.

satori official

彡川里

2023 SS collection

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2023

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cl: satori official

AD&D: Junyi Zhang

p: satori official team

branding design

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2022

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ロゴデザインをはじめ、グラフィック、パッケージ、店内のインテリアなど包括的なブランディングデザインを担当しました。

ロゴは、アルファベットを有機的に並び、異なる太さのラインによってパターンのようなロゴーマークを製作しました。

ブランドカラーは、青と青グレーを選び、デリケートで爽やか、全ての成分をきちんと計算されているというイメージをお客様に伝えたいです。

グラフィックはロゴの形から、太いや細いラインだけを取ったり、中央の一部だけ抽出したりし、いろいろな手法で世界観が統一でありながら多様性のあるパターンを作り、パッケージやポスターなどのグラフィックに活用してきました。今後もたくさんの可能性が広げられ、グラフィックデザインによってブランドのバイタリティを高める効果を狙えます。

The brand design of "Moelleux" cake shop is undertaken by the designer Zhang Junyi, including the logo, brand visual elements, brand font, and packaging design.

The logo is formed by the flexible arrangement of the letters of the brand name "Moelleux", which can be displayed as a pattern of different lines. Thus, a series of graphic designs with unified styles and diverse expressions have emerged.

To express an urban, modern and exquisite brand image, the designer chose light blue-gray and aqua green as brand colors, which also convey the product positioning of low allergy source, focusing on recipe development and no burden on the body.

Graduate project

Editorial design

Book design

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2021

The Grand Prize Of Bachelor Degree Graduation Work

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"Pictoman" represents a human being in a pictogram, omitting human-specific features such as body shape and posture, and accurately conveys information in pure visual language, making communication smooth. However, because the details of the pictograms are so neglected, and people can see them everywhere every day, it seems that people's interest in them has faded away. We are no longer curious about them. In my graduation work, I tried to recall the human characteristics as individuals omitted from the Pictoman icons or to make these icons do something that had never been expected, in an attempt to arouse people's imagination and curiosity about the visual symbols that they accustomed to. This project started with a quite simple idea, and I expressed it in a simple way. I hope you can explore pictograms' possibilities and remind yourself of your sense of self-worth and dignity during this challenging time.

Graduate project

exhibition

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2021

The Grand Prize Of Bachelor Degree Graduation Work

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"Pictoman" represents a human being in a pictogram, omitting human-specific features such as body shape and posture, and accurately conveys information in pure visual language, making communication smooth. However, because the details of the pictograms are so neglected, and people can see them everywhere every day, it seems that people's interest in them has faded away. We are no longer curious about them. In my graduation work, I tried to recall the human characteristics as individuals omitted from the Pictoman icons or to make these icons do something that had never been expected, in an attempt to arouse people's imagination and curiosity about the visual symbols that they accustomed to. This project started with a quite simple idea, and I expressed it in a simple way. I hope you can explore pictograms' possibilities and remind yourself of your sense of self-worth and dignity during this challenging time.

photo book

Wuxuji - Wuxu Zone 2020

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2021

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client: Wuxu Zone

design: Junn

Photography: Yunfan Qian

publish: Wuxu Zone (Huaian,Jiangsu,China)

Visual Design

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CL: KM Atelier

AD/D: Junni

P: Junni

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Visual Design

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CL: Energy Capsule

AD/D: Junni

P: Junni

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hand made silk screen printing book

main visual for art exhibition